The planned acquisition by Microsoft of Yahoo Inc's Internet search and search advertising businesses was cleared by the European Commission on 18 February 2010. Under the deal, the global software manufacturer will obtain a 10-year licence over Yahoo's search systems as it becomes their exclusive Internet search and search advertising provider. In return, Yahoo will receive 88 per cent of all search profits made by its websites during the first five years of the deal as a traffic acquisition cost, with Microsoft keeping the remainder. The Commission found that the acquisition would not substantially distort competition in the EEA, where Microsoft and Yahoo's combined strength in the Internet search market is limited compared with Google. Moreover, the investigation also disclosed that key market participants expect the merger to increase competition in the affected markets.