Piracy of software and game content is as old as computer disks and other portable storage media. While piracy remains prevalent in physical markets, it has exploded online, in parallel with the growth of the Internet’s user base and bandwidth. However, the relatively new online realm brings with it a new set of enforcement challenges.
Following the defeat of legislative solutions to online piracy and counterfeiting such as the Stop Online Piracy Act and the Protect IP Act, brand and content owners sought alternative strategies to combat online trademark and copyright infringement. Following enforcement successes in trademark counterfeiting, rights holders in films, television programmes, games and other software are beginning to pair judicially crafted remedies with promising business strategies to combat the widespread trademark and copyright infringement that measurably damages their businesses.