IP Australia has announced that on 18 December 2016 the Australian Government’s first ever intellectual property (IP) Counsellor to China will depart to take up his new role. David Bennett is the new IP Counsellor and he will be based in the Australian Embassy in Beijing. His role will be to support Australian businesses moving into the Chinese market.
IP Australia has started to create a range of resources in relation to intellectual property protection in China. The initial material made available online includes details on trade mark protection and important steps businesses should take before they expand into China. You can access that content by following this link.
IP Australia has stated that large part of the role of the IP Counsellor will be to assist Australian businesses to navigate the Chinese IP system. He will also be developing further educational resources and working with the Chinese Government to discuss common issues.