On 21 January 2014, the ABI and the UK Government signed a joint statement of intent to develop long-care insurance in the UK. This sets out how the insurance industry and the Government aim to work together to do so. Key objectives highlighted in the statement include (a) to create improved awareness regarding long term care and support (in order to allow for better planning in this regard) and (b) to encourage a market that offers improved access for customers, innovative products and proportionate regulation.