On April 11, the Virginia governor signed HB 78, which relates to automatic renewal or continuous service offers to consumers. The bill, among other things, requires that suppliers of automatic renewals or continuous service offers through an online website make a conspicuous online option available for canceling a recurring purchase of a good or service. Under the Virginia Consumer Protection Act, the bill establishes that failing to make available such option to cancel is prohibited. The bill is effective July 1.

On April 8, the Tennessee governor signed HB 1652, which also requires that suppliers of automatic renewals or continuous service offers through an online website make a conspicuous online option available for canceling a recurring purchase of a good or service. The bill is effective January 1, 2023.