The UK Financial Conduct Authority proposed new measures to ensure the safety of consumers’ invested funds with asset managers. The study found that there has been weak price competition in the asset management industry; that there has been no clear relationship between the prices charged to investors and the actual performance of retail funds; and that asset managers have not adequately been communicating with their clients regarding objectives. To remedy these issues, the FCA proposed that fund managers be required to act in investors’ best interests and utilize a standardized template of costs and charges to institutional investors.