On October 19, 2010, FTC Commissioner Julie Brill revealed that the agency’s upcoming report about online behavioral advertising will include suggestions for how online ad companies can better protect consumers’ privacy, but will not propose new regulations or request that Congress enact new laws. Instead, the FTC likely will continue to advocate that companies provide consistent and simplified notice about online tracking when using or collecting data. Ms. Brill also stated her personal preference for the development of a “do-not-track” mechanism to limit online tracking similar to the popular National Do Not Call Registry used to limit telemarketing. An article on Ms. Brill’s comments can be found here.