In an effort against green washing, the Minister of Sustainable Development, Environment and Parks has asked the Bureau de normalization du Québec (“BNQ”) to develop a certification program anticipated to become effective at the beginning of 2012. While the BNQ would own the certification program, the Ministry of Sustainable Development, Environment and Parks would be the holder of the certification mark responsible for insuring its promotion and compliance therewith. It will be possible for manufacturers to apply for certification of their products with the BNQ, and once approved, the MSDEP will proceed to inscribe the product on a public list or other form of promotion tool that remains to be created. It is hoped that the certification program will contribute to the development of a green economy through the production and purchase of eco-responsible products as well as the recovery and reclamation of more residual materials.

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