Facebook announced on Saturday, June 13, 2009, that it would begin allowing those users having accounts as of June 9, 2009 to register usernames that will become a part of the user’s Facebook website address (URL). For example: www.facebook.com/roetzelandandress.

Registration of usernames will be granted by Facebook in the order in which registration requests are received. As such, third parties may include registered trademarks of other entities as part of their usernames, thereby preventing trademark owners from using their trademarks as usernames on Facebook. Most significantly, this type of unauthorized trademark usage by Facebook users could confuse consumers and cost trademark owners time, money, and effort in preventing and stopping such use.

As the owner of registered trademarks and/or service marks, you can prevent third parties from registering your marks as Facebook usernames by completing the following Facebook electronic form: http://www.facebook.com/help/contact.php?show_form=username_rights

This should be done as soon as possible.

Although Facebook has created a process for trademark owners to submit claims against the unauthorized third party registration of a mark as a Facebook username, the best option to prevent third party use and registration is to file the online form as soon as possible. Trademark owners need the trademark registration number(s) for their mark(s) in order to complete the form.