While delivering a keynote speech at a technology trade fair in Berlin, Google CEO Eric Schmidt confirmed that the web services giant will soon roll out its widely anticipated TV platform that will enable viewers to perform web search functions and access online video and other web-enabled applications through their television sets. Slated for debut in the U.S. this fall and internationally by next year, Google TV—like the company’s Android wireless operating system—is designed as an open platform that is capable of supporting a variety of applications from a wide constellation of software and content developers. The announcement on Tuesday also follows last week’s unveiling of a new TV device by Apple that is slated to deliver first-run movies and TV episodes to viewer televisions via the Internet. Among the manufacturers that are partnered with Google on the initiative are Sony (which plans to market TV sets with integrated Google TV capabilities), Logitech (which is developing a set-top box that will work with a unified remote control and minikeyboard) and Intel (which is supplying processors). Regardless of whether Google TV is accessed through a set-top box or directly through the TV set, viewers will be provided with a search bar at the top of the TV screen that facilitates access to the web as well as live TV listings. A spokeswoman also said that a feature will be added at a later date that will enable users to change television channels through voice commands. As one analyst described Google TV as “an ambitious effort to open up the set-top box, just as Google opened up the cell phone with Android,” Schmidt observed: “the Internet is creating a great . . . disruption, and that disruption is changing so many things.”