As the CCPA’s effective date approaches, businesses are actively monitoring how companies will update their websites and privacy notices to comply with the new disclosure requirements of the Act. While many companies are prepared to update their sites at the end of the year, websites that are preemptively making changes before year-end are being reviewed and scrutinized for trends and signs of any emerging industry standard practices.

In order to help companies understand and benchmark industry practice, BCLP analyzed a random sample of the privacy notices of Fortune 500 companies.1 Based upon that sample, only one company (3.33% of the total sample population) has placed a “Do Not Sell My Personal Information” link on their homepage to-date. 2 It should be noted that in the context of that one company, the link appeared to be non-functional.

Co-authored by Zach DeFelice

For more information and resources about the CCPA visit http://www.CCPA-info.com.