The California appeals court recently approved a class certification in a case regarding allegedly deceptive rebate advertising by In 2007, a consumer purchased a Connect 3D memory card from for $30, with a $30 mail-in rebate. The consumer sent in the appropriate rebate forms and was approved to receive the $30 rebate. Connect 3D failed to pay the rebate even though the claim was made against the retailer, In 2007, offered a $10 gift certificate to customers who had not received their rebates. The consumers filed a class action lawsuit against alleging violations of the California unfair competition law, stating that should have done due diligence as to asses Connect 3D's financial condition. The suit also alleged that's advertising was deceptive. The appeals court allowed the consumer's class certification to proceed.

TIP: Retailers that advertise third-party rebates on their Web sites may face claims for the manufacturer's failure to pay any such rebate.