On December 18, 2008 New Brunswick’s General Regulation, made under the Gift Cards Act, came into effect. The Regulation permits expiry dates and fees for gift cards issued or sold for charitable, marketing, advertising or promotional purposes. It also allows expiry dates on cards for specific goods or services, card replacement fees and a maximum monthly dormancy fee for multiple-store cards. For more information on gift card regulation in Canada see the October 2008 Osler Advertising and Marketing Review.