On 1 October 2014, the European Insurance and Occupational Pensions Authority (EIOPA) published a final report and a consultation paper on conflicts of interest (COI) in sales of insurance-based investment products. Stakeholder feedback to an earlier EIOPA discussion paper has informed the consultation, which focuses on (a) minimum criteria for identifying the types of COI which may damage consumer interests, (b) the appropriate content of effective COI policies, (c) application of the principle of proportionality in the context of COI obligations and (d) remuneration and inducements.