On 21 January 2010, the English Court of Appeal confirmed that British Sky Broadcasting Group plc (BSkyB) must reduce its stake in ITV plc (ITV) from 17.9% to below 7.5%. BSkyB acquired a 17.9% stake in ITV in November 2006. The acquisition was subsequently considered by the Competition Commission on the basis of public interest concerns, in particular, plurality of the media. The Competition Commission found that BSkyB's stake gave it material influence over ITV which would likely lead to reduced rivalry between them and recommended a partial divestment of shareholding to below 7.5%. BSkyB's subsequent appeal to the Competition Appeal Tribunal was dismissed.

On 8 February 2010, the UK's Department for Business, Innovation and Skills announced that the Secretary of State had accepted undertakings from BSkyB, requiring it to reduce its shareholding in ITV plc.