hailand implemented its main competition law, the Trade Competition Act
(TCA) B.E. 2542 in 1999, and was the first country to do so in the ASEAN region.
The 1999 TCA focused primarily on prevention of unfair trade practices, and
restricted the formation of cartels and the conducting of monopolistic trade activities.
However, over the course of the past 18 years, no prosecution has ever been brought
against any business operator who breached the TCA, and therefore, enforcement of the
TCA is renowned for being lacking, ineffective, and impractical.
In 2016, a new draft Trade Competition Act was introduced and approved by the
Cabinet. In early 2017, the draft was proposed and duly approved by the National Legislative
Assembly, and is currently awaiting the required royal endorsement. Once granted,
the new law will be published in the Government Gazette within this year, and, upon
taking effect 90 days after its publication, the new TCA will repeal the current TCA.
Business operators in Thailand should expect a number of key changes under the new
TCA, as discussed below.
The new TCA is expected to improve the autonomy and impartiality of the Office of
the Trade Competition Commission of Thailand (OTCC), the existing regulatory
authority under the Act. The OTCC is currently a part of the Ministry of Commerce.
Under the new TCA, the OTCC will become a separate independent legal body with its
own budget and workforce, and will have the power to impose various sanctions, including
financial penalties, and issue cease-and-desist orders to suspend, cease, or amend any
Who Is Covered
The new TCA will apply to the following entities:
In-scope: Business operators in the industrial, commercial, financial, insurance, and
service sectors, or other businesses to be prescribed by the OTCC, all fall within the
scope of the law.
Limited scope: Unlike the current TCA, the new TCA will not exclude state enterprises
entirely, and these are exempted only for activities performed in accordance
with a Cabinet resolution or law, or for the benefit of national security, public interest,
or public utility.
Not applicable: Government agencies, agriculture cooperatives, and businesses with
sector-specific anticompetition regulations (e.g., telecommunications and energy)
will fall outside the scope.
Abuse of Market Dominance
The key concept behind the new TCA remains unchanged from the current TCA, as
the law does not prevent entities from gaining market dominance. Rather, the TCA’s
prescribed restrictions are intended to prevent abuse of dominant positions to exploit
competitiveness or monopolize the market.
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The new TCA will generally prohibit entities with market
dominance from conducting the following activities:
Unfairly fixing or maintaining the purchase or selling
price levels of goods and services;
Unfairly setting conditions that require other business
operators, who are its trading partners, to limit their
provision of services, or their manufacturing, purchase,
or sale of goods, or to limit their opportunities to buy or
sell goods, provide or receive services, or procure credit
from other business operators;
Suspending, reducing, or limiting the provision of
services, or the manufacturing, purchasing, sale, delivery,
and importation of goods, without reasonable grounds,
as well as destroying or causing damage to the goods to
reduce the quantity so it falls below market demand;
Intervening in the business operations of others without
Not only will the new OTCC prescribe criteria for
identifying an entity’s market dominance, such as market
share and annual turnover, but the new TCA will also
require consideration of competition factors in the specific
market, such as capital amount of the business operator,
number of competitors in the relevant market, and access
to distribution channels.
Operators with Common Control
Recognizing that businesses can be conducted by a
single company or a group of companies, the new TCA also
adopts the concept of operators with common control, and
it becomes a vital factor for several considerations. On the
one hand, when considering a market dominant position,
the market share and annual turnover of business operators
“that have a relationship in terms of policy or control” must
be collectively considered as a whole. On the other hand,
cartels or collusions in some certain circumstances may be
exempted from the application of the law if such arrangements
are made among business operators “that have a
relationship in terms of policy or control.” The OTCC will
subsequently be required to issue criteria and conditions to
facilitate the determination of “a relationship in terms of
policy or control.”
Restrictions on Merger
Under the new TCA, mergers, acquisitions, amalgamations,
entire and partial business transfers, joint ventures,
and direct or indirect share acquisitions may fall within the
definition of a “business merger.”
Approval requirement: The new TCA sets out a general
framework for merger requirements, whereby prior
approval from the OTCC is required if it is possible that
a merger transaction could result in a market monopoly
or create market dominance. However, no definition for
market monopoly is provided in the new TCA.
Notification requirement: Any merger that causes a
significant reduction in market competition, in accordance
with the criteria to be prescribed by the OTCC,
must be reported to the OTCC within seven days from
the date of the merger.
A merger of business operators “that have a relationship
in terms of policy or control” are not subject to this approval
or the notification requirements.
It remains to be seen whether, and when, the new
independent OTCC will issue these criteria. The concept of
restrictions on mergers is already available in the current
TCA, but has never been enforced due to the absence of
subordinating legislation relating to M&A criteria.
The following anticompetitive practices between
business operators in the same market are prohibited:
Fixing the purchase or selling price, or any trade conditions
which will affect the price of goods or services;
Limiting the quantity to be manufactured, bought, sold,
or provided as agreed;
Setting the terms or conditions in a collusive manner to
enable one party to win a bid or tender, or to prevent
one party from participating in a bid or tender; and
Designating the locality where each business operator
will sell, or reducing the sale or purchase in such locality,
or designating the purchasers or sellers to whom each
business operator will sell or purchase goods or services,
whereby other business operators will not be permitted
to purchase or sell such goods or services.
Business operators must not collaborate to conduct the
following anticompetitive practices in any market:
Setting certain conditions, such as fixing the purchase or
selling price, or setting any trading conditions which
will affect the price of the goods or services between
business operators who are not competitors within the
Reducing the quality of goods or services so that it is lower
than the previously manufactured, sold, or serviced levels;
Appointing or assigning any person to be the exclusive
seller of goods or services within the same type or category;
Setting conditions or practices in respect to the purchase
or sale of goods or services so that they are the same as
agreed upon; and
Any kind of mutual agreement as prescribed by the OTCC.
Exemptions could be available for franchise arrangements,
distributorship arrangements, and business operators
“that have a relationship in policy or control.”
Agreements with overseas business operators which will
result in a monopoly or unfairly limit trade competition,
and lead to a significant adverse impact on the economy or
the benefits of consumers, are prohibited.
Damages for Breach of the TCA
If a TCA violation causes damage to another person, the
damaged person is permitted, under the new TCA, to
initiate a compensation claim. In this regard, the Office of
Consumer Protection Board can initiate the claim on
behalf of the claimant. The statute of limitations on such a
claim is one year, commencing from the date on which the
damaged person is aware of, or should have been aware of,
New Trade Competition Act (from page 1)
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Current class action law also makes it possible for affected parties to form a class to claim for damages, especially in the
case where the market-dominant operator is found to have abused their dominance and caused damage to other business
The OTCC is required to issue subordinate legislation, as prescribed in the new TCA, within 365 days from the date on
which the new TCA becomes effective.
Thailand Needs the New TCA
The longstanding status of the current TCA as “a tiger without teeth” has inhibited the nation’s economic growth. The
government hopes the new TCA will help overcome obstacles to creating a fair and efficient market economy in Thailand, and
lead to the creation of a level playing field between market players, especially for new startups and SMEs. Businesses should be
aware of, and prepare for, major changes ahead, as the newly proposed law may become effective by the end of 2017.
New Trade Competition Act (from page 2)
Penalties for Violating the New Trade Competition Act
Violation Maximum Penalty
Pre-merger approval 0.5% of the total value of the merger transaction
THB 200,000; and
THB 10,000 per day during the violation period
Abuse of market dominance 2 year-imprisonment; or
10% fine in respect of the total revenue; or
(if the offense is made in the first year of operation, the fine shall not exceed THB 1 million)
Anticompetitive agreements in the same market (hardcore cartel)
Anticompetitive agreements in any market (non-hardcore cartel)
10% fine in respect of the total revenue
(if the offense is made in the first year of operation, the fine shall not exceed THB 1 million) Restricted agreements with overseas business operators
Unfair trade practices