Six years after its settlement over a trade mark dispute with Hong Kong Crocodile, French designer Lacoste has launched another offensive. The company recently brought a trade mark infringement case before the Beijing No.2 Intermediate People's Court, alleging infringement by Beijing Pufeng Lianhua Supermarket and Wenzhou Baoerkang Shoe Company.
In November 2008, Lacoste found Baoerkang had made leather shoes bearing labels similar to its Lacoste trade mark. They were for sale at the Lianhua Supermarket Lacoste sought 300,000 yuan in damages from the court.
Baoerkang contends that it uses the trade mark in question with authorization from Hong Kong Crocodile. It also contends that the trade mark is neither identical nor similar to the Lacoste mark and therefore no infringement is established. It sought rejection of the plaintiff's claim by the court. The case is pending for further trial.