As the Federal Trade Commission gears up to begin enforcing green marketing violations, companies need to assess their marketing campaigns and ensure that they are incorporating all of the new requirements into their strategy!
We had previously blogged about the October 1, 2012, FTC publication of its final changes to the Guides for the Use of Environmental Marketing Claims, commonly known as the “Green Guides.” The FTC first issued the Green Guides in 1992 to help marketers ensure that claims they make are true and substantiated. The agency revised the Green Guides in 1996 and 1998, and in 2010 it proposed the current revisions.
Complying with guidelines that are silent on a number of key terms, such as “natural,” may well be a daunting task. To assist and enable the regulated community toward compliance with the Green Guides, our own Eric Boyd will co-present "Green Guides 101: Exploring the FTC's Finalized Guidance and What it Means for Your Marketing Practices." The April 17-18, 2013 presentations will provide an overview for professionals with limited or no experience working with the FTC on green marketing matters.
The presentations will take place at the American Conference Institute's Green Marketing Compliance Summit in Chicago, Illinois.