With the campaign slogan: ?Organic farming. Good for nature, good for you?, the European Commission has launched a promotional campaign to inform consumers about the meaning and benefits of organic farming and food production. In recent years, European organic retail markets have experienced growth rates of between 5 and 30 per cent in different Member States. The centrepiece of the EC campaign is its new multilingual website for organic farming: www.organic-farming.europa.eu. It provides free marketing materials in 22 languages to professionals in this sector in order to promote organic production and farming.