Last week, iconic Brooklyn steakhouse Peter Luger filed an action against a similarly-named rival. The defendant, Carl von Luger, operates a steakhouse in Scranton, Pennsylvania, with plans to expand to Florida. Peter Luger, in business since 1887, claims that the defendant attempted to create a false association between the steakhouse brands. The complaint includes claims for trademark infringement, false designation of origin, trademark dilution, and false advertising under the Lanham Act, as well as common law and state law claims.
The two marks are pictured here: