New guidelines to redefine what the terms “Product of Canada” and “Made in Canada” mean in the context of Canadian food labelling and advertising will come into effect on January 1, 2009.
Under the guidelines:
- “Product of Canada” will mean that all major ingredients, processing and labour would be of Canadian origin – little or no foreign content except for minor additives and spices that can not be sourced in Canada will be permitted.
- “Made in Canada” will be used where a food product is manufactured or processed in Canada regardless as to whether the ingredients are of domestic or imported origin provided that the last substantial transformation of the product occurred in Canada with an added qualification as to the source of the ingredients being required – e.g. “Made in Canada from imported ingredients”.
The guidelines will continue to permit other statements or claims to be used for food labelling and advertising purposes provided that such claims are truthful and not misleading to the Canadian consumer.