Keith Laker, CEO of Image
Rights Registration experts,
Icondia Ltd, answers some
commonly asked questions
about this game-changing
What exactly are ‘Image Rights’ – a
You could be forgiven for thinking
that the term ‘Image Rights’ means
literally – the rights associated with
a picture or photograph, but in fact
nothing could be further from the
truth – Image Rights relate to ANY
aspect of a personality that is unique
and distinctive to that individual.
For Tommy Cooper - his fez or his
laugh; for John Cleese - his iconic funny
walk; and, in the world of football, for
Sir Alex - his distinctive Scots accent;
for José Mourinho - his title ‘The
Special One’; the list goes on and on .....
Surely one’s personality is protected
under existing laws?
Laws such as copyright and
trademark law, originally introduced
over 100 years ago by the way, were
never created with the specific
intention of protecting one’s
personality. As a result, these laws
are not well-suited to protecting
something as complex and dynamic as
a personality, leading to considerable
uncertainty and expense when
litigation is involved.
Why register a person’s ‘Image
Rights’ – what’s the point?
Because it’s simple - and it has
the potential to protect every single
distinctive aspect of a personality.
And, ge®ing there first can make
all the difference; if two or more
people a®empt to register the same
characteristic feature, you can guess
who gets the benefit!
Is registration easy – what’s
Using Icondia, the registration
process is usually very straightforward
We work alongside agents, lawyers
or other advisors and aim to look
a¸er every detail of the registration
process leaving you free to get on with
your main business.
And it’s not expensive, with the
registration fee equating to a cost
from less than £1 a day!
So do give Image Rights
Registration some serious thought – it
can save time, save money and most
importantly could be of real value to
your client! As we say in our ad: ‘You’d
be nuts not to!’.
The Image Rights law has been
developed over the last 10 years with
the sole purpose of bringing clarity,
simplicity and effectiveness when it
comes to protecting all aspects of
It’s a bit like having a multi-tool
penknife in your pocket – ready for
all sorts of situations you can’t quite
And this Image Rights law has been
developed so that registration of
personality should sit comfortably
alongside any other arrangements
that may already be in place.
PAGE © FCBUSINESS
On the pitch and off the pitch the football player’s personality is becoming of ever increasing
value and, so is the need to protect it: the new Image Rights law developed in the Bailiwick of
Guernsey can be a very useful means to achieve this.
Unique in that it has been created specifically to protect one’s persona, this recently
introduced law covers every aspect of a personality, be it a photograph, a mannerism, a
particular look or style, or even a catch phrase.
Your most valuable
asset is YOU! – So best
To learn more go to:
www.icondia.com or e-mail:
aim to look a·er
every detail of
Register now for your free, tailored, daily legal newsfeed service.
Questions? Please contact email@example.comRegister
Your most valuable asset is you – so best protect yourself
To view this article you need a PDF viewer such as Adobe Reader.
Keith Laker, CEO of Image
If you would like to learn how Lexology can drive your content marketing strategy forward, please email firstname.lastname@example.org.
Related topic hubs
Bed Bath & Beyond Inc
"I am a regular reader of Lexology, as are a few of my colleagues. I find the email newsfeed useful and of good quality, and in some cases directly on point with issues of concern to the company. It is important to stay current with legal developments, and the articles are a great aid toward this goal. The ability to access the articles without cost is critical and I hope Lexology continues with the good work."