In our March 2010 sports alert (click here to read), we reported the trademark battle over the interlocking "SC" logo between the University of Southern California and the University of South Carolina, in which the U.S. Court of Appeals for the Federal Circuit ruled in favor of Southern Cal. The circuit court affirmed the U.S. Trademark Trial and Appeal Board's refusal to register Carolina's interlocking "SC" logo, and agreed there was a likelihood of confusion between Carolina and Southern Cal's logo. In October, the U.S. Supreme denied Carolina's petition for review of the ruling.