The Advertising Self-Regulation Council’s (ASRC’s) Accountability Program has issued a compliance warning as part of its educational outreach to address how Website operators should fulfill their obligation to provide notice to consumers that information about their browsing activity is being collected by third parties for use in generating “interest-based ads.” The warning “explains the responsibilities of first parties to provide website enhanced notice on every page where they permit third parties to collect information for interest-based advertising or when they themselves transfer such data to unrelated third parties.” The Accountability Program will begin enforcing the requirements January 1, 2014. Administered by the Council of Better Business Bureaus, ASRC is the advertising industry’s self-regulator. See ARSC Press Release, October 8, 2013.
