Under the requirements of Singapore’s Personal Data Protection Act 2012 (PDPA), the Personal Data Protection
Commission (PDPC) is the enforcement agency tasked with the responsibility of monitoring compliance with the
One of these provisions includes the setting up of a Do-Not-Call (DNC) register, which took place on January 2,
2014. Individuals and organizations can list themselves on the DNC register in order to opt out of receiving
certain kinds of marketing communications.
How the DNC Register Works
The DNC register is comprised of three separate registers:
• the No Voice Call register;
• the No Text Message register; and
• the No Fax Message register.
The DNC registry is designed to target telemarketing calls and messages. Individuals and organizations can still
choose to receive marketing messages from certain organizations by providing clear and unambiguous consent.
Certain categories of messages are not covered by the DNC registry, including political messages, charitable or
religious messages and messages sent by government agencies.
Breach of the DNC provisions can result in a fine of up to S$10,000 per message, imprisonment for a term not
exceeding three years or both, and in the case of a continuing offence, a further fine not exceeding S$1,000 per
day or part thereof of the continuing offence.
The PDPC has begun to take enforcement action against violators of the DNC provisions and has issued two fines
to date. PRIVACY, DATA SECURITY AND INFORMATION LAW UPDATE
The PDPC is proactively enforcing the DNC provisions to ensure that the DNC registry becomes an effective
mechanism to protect Singaporean consumers. This conveys a clear message that the PDPC is serious about
cracking down on DNC related offences and will continue to investigate and charge violators to safeguard
individuals and businesses from unsolicited telemarketing.
If you have any questions regarding this update, please contact the Sidley lawyer with whom you usually work or
Yuet Ming Tham
Sidley’s Privacy, Data Security & Information Law Practice
We offer clients an inter-disciplinary, international group of lawyers focusing on the complex regional and international issues of
data protection and cyber law. The group includes lawyers experienced in regulatory compliance, litigation, financial institutions,
healthcare, EU regulation, IT licensing, marketing counsel, intellectual property, and criminal issues. In Asia, the group practices
Singapore, Hong Kong, U.S. English and Japanese law across its six offices in the region, in Singapore, Hong Kong, Beijing,
Shanghai, Sydney and Tokyo.
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