To implement the “Cultural Development Program of National 11th Five-Year Plan,” improve the original level of Internet music, enhance the management, and regulate the importation of Internet music, the Ministry of Culture of the People’s Republic of China issued Several Opinions on the Development and Administration of Internet Music (the "Opinions") on November 20, 2006, according to the Decision of the State Counsel on Establishing Administrative License for the Administrative Examination and Approval Items Really Necessary to be Retained and Interim Provisions on the Administration of Internet Culture.
First, the Opinions discussed the current situation and rapid development of China's Internet music market in recent years, and also the problems that can not be ignored. The Opinions further proposed the development goals for the Internet music market: to encourage and support the creation and dissemination of Internet music products that are original, healthy, and progressive; expand the development of national Internet culture; regulate the order of the Internet music market; protect intellectual property rights; improve the supervisory system; strengthen the competitiveness of Internet music enterprises and create a number of original Internet music brands that are of national style and international impact.
Secondly, the Opinions brought forward the mode of supporting the healthy development of the Internet music industry. The key points are: adhere to the correct values and orientation; support the development of original Internet music; promote the integration of technology and content; cultivate the Internet music market; and enhance the competitiveness of Internet music enterprises.
The third part of the Opinions advanced the overall guidance for the regulation of the order of the Internet music market, that is, to innovate new models for Internet music market supervision; regulate market access; strengthen the content supervision; implement the content review system of Internet music products; build a positive and healthy Internet environment; strengthen law enforcement and regulate the Internet music market; and improve self-discipline and social supervision.