The Consumer Electronics Association (CEA) has released a set  of voluntary guiding principles on privacy and security of personal wellness data. The CEA notes that wearable (and other) wellness devices collect a range of personal and sensitive data about consumers, and this is increasing. The CEA has therefore provided a number of baseline principles that can be followed by the broad range of companies operating in the sector. The CEA’s guidance includes ensuring the security of data, providing a clear policy on the use of data collected, obtaining consent prior to transfers of data to unaffiliated third parties, ensuring fair processing and control of advertising communications.

CEA statement of guiding principles (PDF)