Two appellate courts, one in Ohio and the other in California, recently enforced the expiration dates for airline gift cards, holding that state law claims challenging their validity are preempted by the Airline Deregulation Act (ADA). The courts concluded that airline gift cards are governed by their contractually-defined expiration dates and are not protected by state consumer protection laws that mandate more generous periods of time or no expiration dates.

In Restivo v. Continental Airlines, Inc.,1 the plaintiffs brought a class action lawsuit against Continental Airlines alleging that the one-year expiration date on its gift cards violated the Ohio Gift Card Statute and Ohio Consumer Sales Practices Act. The action also asserted a claim for unjust enrichment. The lower court granted Continental's motion to dismiss, finding that the ADA preempted the plaintiffs' state law claims.2 The Ohio Court of Appeals affirmed on the basis that a gift card is related to the provision of an airline "service" because "its purpose and use is for the purchase of 'air travel or services' from the airline." Although the plaintiffs argued that the gift cards are the equivalent of money and represent a financial transaction, the court determined that the eventual purchase of an airline ticket with a gift card does not alter the fact that the transaction is related to the provision of air transportation. Indeed, no argument was made that the gift cards could be used for anything but air travel.3

Competition Is Impacted

The Ohio appeals court also determined that state law regulation in this area would have an impact on competition among airlines and was not peripheral to the ADA's goal of economic deregulation in the industry. It found persuasive the 2010 California Court of Appeals decision, Tanen v. Southwest Airlines Co.,4 which held that allowing state law claims, including alleged violations of state consumer protection and gift card laws, would result in substituting state government laws for "competitive market forces" in determining the kinds of travel certificates provided to customers. For example, to hold an airline subject to the California statutes would require it to offer "services"5 it did not want to provide – that is, a travel certificate with no expiration date. Such state law control over an airline's gift certificate program would lead to a "patchwork of state service-determining law, rules and regulations," which is inconsistent with Congress' legislative efforts to leave these decisions to the competitive marketplace.6

The Tanen court also drew an analogy to cases where passengers purchased non-refundable tickets but were unable to travel as planned. In those cases, the courts enforced the contract's terms, finding that the state law claims attempted to enlarge or enhance the consumer's agreement with the airlines based on laws or policies external to the agreements.7 In Tanen, the contract between the plaintiffs and Southwest likewise contained unambiguous language limiting travel to one year from the date of purchase. Accordingly, the court enforced the contractually-imposed terms and held preempted any claims that attempted to expand the airline's obligations under the contract.8