Jorden Burt takes this opportunity to inform you about an important change concerning the Facebook online social networking web site. Commencing on Saturday, June 13, 2009 at 12:01 a.m. EDT, Facebook users (of which there are approximately 200 million) will be allowed to register usernames on a first-come, first-served basis. Facebook said it plans to offer usernames "to make it easier for people to find and connect with you." Facebook pages will incorporate the registered usernames as part of a personalized URL that will appear in the user's web browser. For example:

Trademark owners will want to be proactive in protecting their marks from being used as unauthorized Facebook usernames.

Trademark owners may now apply to block registration of their registered marks as Facebook usernames by completing the online "Preventing the Registration of a Username" form available at:

And, starting at 12:01 a.m. on Saturday, June 13, trademark owners with Facebook accounts may apply to register their marks (whether registered or unregistered) as Facebook usernames by visiting For further information visit the "Coming Soon: Facebook Usernames" blog at

If you wish to report that someone's Facebook username infringes your company's intellectual property rights, Facebook provides an IP infringement form at

Further information from Facebook is available at