Wireless association CTIA and the FCC have agreed to voluntary guidelines that address the problem of wireless “bill shock” and that may help the industry to avert the enactment of proposed FCC rules that would require carriers to alert customers who approach or exceed monthly limits on voice, text or data use. Announced at a press conference on Monday, CTIA’s new “Wireless Consumer Usage Notification Guidelines” would apply to member carriers that serve 97% of U.S. subscribers. In addition to covering potential overages on voice, text and data use, the guidelines also prescribe notifications when customers would incur international roaming charges that are not included in their monthly rate plans. Under the guidelines, carriers would have to retool their networks to implement at least two of four notifications covering voice, text, data and international roaming by October 17, 2012 and implement the remaining notifications by April 17, 2013. In response to numerous consumer complaints about wireless bill shock, and at the behest of groups such as Consumers Union, the FCC launched rulemaking proceedings last year to consider new regulations that would force carriers to notify subscribers through voice or text alerts when they approach or reach monthly limits that could result in overage charges. Praising the industry initiative, Genachowski told reporters that the FCC would put its pending bill shock proceeding on hold but would be “closely monitoring industry practices to make sure that all carriers provide the necessary information to consumers, as promised.” As Verizon Communications senior vice president Kathleen Grillo predicted that the voluntary guidelines “will serve consumers better than [FCC] rules that would soon be outdated,” CTIA President Steve Largent applauded the initiative as “a perfect example of how government agencies and industries they regulate can work together under President Obama’s recent executive order directing federal agencies to consider whether new rules are necessary or would unnecessarily burden businesses and the economy.”