FTC Chairman Jon Leibowitz testified before the Senate Committee on Commerce, Science and Transportation on May 9, 2012 about the efforts of the FTC to protect consumer privacy. Testimony included the FTC’s support for implementation of a “Do Not Track” mechanism as well as other items recommended in the FTC’s recent report on privacy and in recent staff reports. Mr. Leibowitz stressed that now is a “critical juncture” for consumer privacy and that the Commission urges industry to use guidance provided by the FTC to accelerate the pace of self-regulation. The testimony commended the efforts of the industry to improve control over behavioral tracking. In the testimony, the Commission called on Congress to consider enacting general privacy legislation, including legislation that would provide consumers with access to information about them held by data brokers. This included a recommendation by the Commission that the data broker industry explore the possibility of creating a centralized website where data brokers can identify themselves, describe their collection of consumer data and disclose the types of companies to which they sell the data. The Commission highlighted its other policy initiatives, public workshops and reports that have recently been held or released or are currently scheduled, including reports on mobile applications for children, examination of whether and how to revise the FTC’s “Dot Com Disclosures,” exploration of facial recognition technology, examination of practices of ISPs and other large platforms, including social media platforms, as well as a comprehensive review of the COPPA Rule. Finally, the Commission stressed its ongoing enforcement and education efforts.