On January 28, 2014, ARPP, the French advertising authority, issued a recommendation on advertising financial and investment products and related services. In addition to reminders as to past performance or experience arising under MiFID, the ARPP places specific focus on two kinds of investments, namely leveraged investments and atypical investments (covering such diverse underlyings as gold, precious metals, or fine wines). The advertising of such products must clearly identify the promoter of the investment and be balanced between the presentation of performance and the risk inherent to the investment.