California Attorney General Kamala Harris issued guidance for companies seeking to comply with the state’s recently updated California Online Privacy Protection Act.
Last year, the state legislature amended CalOPPA to add two new requirements. As of January 1, 2014, Web site operators must disclose to consumers “how the operator responds to web browsers’ Do Not Track signals” and “whether other parties may collect personally identifiable information about an individual consumer’s online activities.”
To read the AG’s guide, click here.
Why it matters: California continues to be a leader in enacting measures to protect consumers’ online privacy. An attorney in the AG’s office told The New York Times that the office was willing to review companies’ policies and work with them to ensure compliance. For those who fail to achieve compliance, the AG will send a letter offering a 30-day warning before the office considers litigation. Industry members praised the guidance, with the Digital Advertising Alliance noting that the group’s existing privacy framework “fully aligns” with the AG’s guide.