Road Accident Consult Ltd (trading as Media Tactics) has been fined by the ICO after 22 million unauthorised pre-recorded marketing calls were made relating to PPI insurance, personal injury claims and debt management.
Media Tactics believed that the people whose data it had bought had consented to being contacted. The contact information had been obtained from websites (including payday loan, insurance brokers and music streaming websites) where customers had agreed to their details being shared with "third parties those offers we think might interest you".
The ICO found that the privacy notices on the websites were generic and unspecific. It held that Media Tactics did not have consent of those contacted, which is against the law. Media Tactics, in addition to receiving the fine, have received a legal notice compelling it to stop making unlawful calls.