On 5 September 2011, the ACCC instituted proceedings in the Federal Court against three suppliers and the Australia Chicken Meat Federation Inc, alleging misleading or deceptive conduct in relation to the promotion and supply of chicken products. Baiada Poultry Pty Ltd and Bartter Enterprises Pty Ltd represented in advertisements and on their packaging that Steggles branded meat chickens are raised in barns with enough space to roam freely. The ACCC alleges that these claims are false and misleading because the population density of chickens in barns does not allow free movement.
KFC, who acquires chickens from Steggles, has since ceased advertising that its chickens “roam free”. The matter has been filed in the Melbourne Federal Court’s Fast Track List and the Scheduling Conference is to be held on 26 October.