The Secretary of Health and Human Services recently notified Congress of her desire to elevate FDA's Division of Dietary Supplement Programs to an "Office" status within the Center for Food Safety and Applied Nutrition (CFSAN). The intent of the reorganization is to provide appropriate regulatory attention to the growing industry and increase FDA's enforcement activities and priorities. Several trade groups, including Natural Products Association, support the move because it would enhance the effectiveness of dietary supplement regulation by allowing this new Office to better compete for resources and attention within FDA.