Most new dads have shared Prince William's nerves about fitting the car seat when leaving hospital with their newborn. But the majority don't also have to deal with paparazzi photographers desperate to capture the first shot of the little bundle.    

Worry about pap intrusion is a depressingly common part of parenthood for people in the public eye.  So, how best to deal with it?

The strategy adopted by the Royals is a good one. Letting the press know that one, non-exclusive photo will be made available helps kill the demand to obtain the first shot.

We’re often asked whether this kind of co-operation with the media creates a Faustian pact from which it's impossible to withdraw. But the law sensibly recognises that reducing the market demand for images in this way is a valid way of protecting privacy.  Privacy is about the right to control what information the world knows about you. Releasing one photo is a way of exercising your right to privacy, not compromising it.   

Of course, there's a line that shouldn't be crossed and the court - and the public - have little sympathy with someone who parades their children in front of the press like a designer handbag.                                           

Many parents understandably don't want even a single photo being released. Others don’t trust the media to adhere to the terms of an informal agreement (David Cameron no doubt has views on the value of these following last week’s beach photos). 

For those people, there are many other tools to protect privacy.  For example a legal notice to paparazzi agencies can be sent making clear that intrusions will not be tolerated. Technology should be secured so that images innocently sent to family members and friends don't find their way into the hands of third parties. And the same family members and friends should gently be reminded not to share images on social media as the press will certainly be watching.   

Sleepless nights during the first stages of parenthood are probably unavoidable but there is no need for them to be caused by worrying about the paparazzi.