- When consumers looked at packages of Granola bars labeled “non-GMO Project,” they were willing to spend 35 cents more than for the boxes that had text that read, “contains genetically engineered ingredients.” With the “USDA Organic” label, consumers were willing to pay 9 cents more.
- With apples, respondents were willing to pay 35 cents more for those labeled “non-GMO Project” and 40 cents more for those labeled “USDA Organic.”