Earlier this month, Lacoste re-signed a deal to outfit the ATP World Tour staff at all pro tennis events through 2015, a partnership that is just one component of the high-end lifestyle brand’s strategic initiatives.

In this episode of Fashion Counsel, partner Anthony Lupo talks with Francis Pierrel, president and CEO of Lacoste North America, about the company's tactics in the US market. He elaborates on real estate law, distribution models, and the importance of 5th Avenue.

Click here to view video.