The EU-US Privacy Shield became operational this week from 1 August 2016, which means that companies can sign up to the Privacy Shield with the U.S. Department of Commerce who can verify their privacy policies comply with data protection standards required by the EU-US agreement, which came into effect last month. The controversial EU-U.S. Privacy Shield guarantees that everyone in the EU has a number of rights when their data is processed, such as the right to ask a company for further information about the data they hold about them, or to amend their records if the data are outdated or inaccurate. Justice Commissioner Vera Jourova has encouraged companies to sign up, saying the EU-U.S. Privacy Shield protected fundamental rights of Europeans and ensured legal certainty for businesses, including European companies, who transfer personal data to the U.S.