The General Data Protection Regulations (GDPR) are pervasive, and do not only affect larger companies; your new start-up must equally maintain strict adherence to its provisions. We have provided a quick run through of the key concerns you should consider with regards to the GDPR.
Why consideration of the GDPR is paramount for a start-up
Non-compliance with the provisions of the GDPR can result in high penalties and sanctions being applied to your start-up. Depending upon the offence, you risk a fine totalling the higher of €20 million or 4% of total worldwide annual turnover.
Additionally, if you plan to sell the business, the price may be impacted if prospective purchasers discover non-compliance as they will then be in risk the fines mentioned above.
Key personal data considerations
i) What information your start-up will hold and what you’re going to do with it
The crucial and preliminary personal data consideration will be a fact finding mission; namely an assessment of what kind of information your start-up will collect, receive and hold and then what you will do with it.
This will help you build the policies and procedures required by the GDPR.
ii) Third parties
There are two main categories of data handlers under the GDPR; (a) controllers; and (b) processors. In short, a controller makes decisions as to what to do with the personal data gained (i.e. your start-up), whereas a processor merely acts on behalf of the controller in ‘processing’ the data (for example a cloud software provider).
Both controllers and processors have obligations under the GDPR, but Controllers are subject to greater regulation and a higher burden of compliance.
Promoting your start up is crucial to organic growth, but marketing methods can be pitfalls for breaching GDPR. The primary example is that if sending marketing emails to consumers, you will generally require their consent which has its own standard under GDPR.