The once popular Red Bull slogan, “Red Bull gives you wings,” is now a thing of the past. Red Bull was sued for false and deceptive advertising over its use of the slogan and its advertising campaign. The lawsuit, brought as a class action, alleged that Red Bull’s campaign promised consumers they would experience increased performance, concentration and reaction speed. The proponents of the lawsuit claimed, however, that Red Bull offers little more than a traditional soda. Red Bull decided to settle the lawsuit and offer refunds to Red Bull customers rather than proceed with litigation. It has agreed to pay out a maximum of $13 million in claims, at a maximum of $10 per claim.
This lawsuit is not unique; other companies have come under fire for promising certain results that their products don’t or can’t deliver. Whether the benefits outweigh the risks of such advertising campaigns is for the company to decide. For more, click here.