In less than six weeks, the e-communications landscape in Canada will undergo a seismic shift. On July 1, 2014, Canada’s anti-spam law (CASL) comes into force. Many businesses have assumed, incorrectly, that it simply won’t apply to them, or that their existing practices are just fine; or even that the emails they’re sending aren’t “spam.”
CASL, however, is not your garden-variety anti-spam law; its measures extend far beyond what many expected. CASL applies to numerous routine business communications, specifies precise form and content requirements for messages, and its reach extends beyond Canada.
The good news is that there is still time to comply with CASL – but only just. Businesses that have been on the fence, or in denial, should use this opportunity to take a hard look at their practices and the law...and take action while they still can.