When it comes to retail sales, what is “regular price”? This question is the subject of an Ohio lawsuit against clothing retailer Jos. A. Bank. The company’s advertisement promising three free suits if customers purchase one at the regular price of $795 — as in buy one, get three free — has come under fire. The issue is whether $795 can be considered the “regular price” if it does not reflect the true price that consumers typically pay for such suits. The customer is complaining that given the near-perpetual sales held by the retailer, $795 is a grossly-inflated price.
The case is currently pending, but its outcome could affect companies’ marketing and advertising decisions. For more, click here.