• In an effort to stave off regulation by the FTC and the Department of Commerce following each agency’s release of online privacy reports last December, online advertisers are banding together to implement a “self-regulatory online behavior advertising program” that they claim will protect consumers’ privacy and give them the ability to control the data used by marketers. The program, developed by the Digital Advertising Alliance, is designed to implement the self-regulatory principles released by the FTC in February 2009. Already, major advertising companies like Publicis and GroupM, which together are responsible for 40 percent of all online advertising spending, have sought to bring their clients into compliance with the program. Advertisers hope that their self-regulatory efforts will cause the FTC to reconsider or limit its proposed “Do Not Track” regime, which could have serious repercussions for the $25 billion online advertising industry. Comments on the Department of Commerce’s Privacy Report are due January 28, 2011, and comments on the FTC’s Privacy Report are due January 31, 2011. A copy of the FTC Privacy Report can be foundhere. A copy of the Department of Commerce Privacy Report can be found here.
  • Comments on the FTC’s Caller ID Advanced Notice of Proposed Rulemaking are due January 28, 2011. A link to the NPRM can be found here.