Matt Steinberg welcomes Ed Trissel, partner at corporate communications firm Joele Frank, to discuss effective employer strategies and best practices for communicating with your employees during the midst of an employment-related or other business crisis (for example, when an employment lawsuit or situation has gone or is about to go viral). They also discuss how social media/Twitter underscores the need for authentic and disciplined crisis management strategies and how consumers are increasingly making purchasing decisions based upon reports of how companies/brands treat their employees.

Click here to listen