Beginning September 8, 2010, Visa Waiver applicants will be required to pay a new $14 operational and travel promotion fee when applying for Electronic System for Travel Authorization (ESTA). All Visa Waiver applicants are required to have ESTA authorization prior to traveling to the United States through the Visa Waiver program. Part of this new fee will be used to market the United States as a travel destination for international visitors. ESTA registrations on or after September 8, 2010 will be subject to the new fee. The fee will be paid through the government’s pay.gov system. The approved ESTA registration will be valid for a period of two years and for multiple visits to the United States, unless the Visa Waiver applicant’s passport expires sooner. Visa Waiver applicants with existing ESTA authorization will not need to re-register and pay the fee until their current registration expires.