The online experience is becoming more and more tailored to suit our everyday needs. Google’s AI search engine software can analyse details about you – like your age, location and other personal details – in trying to provide you with the best possible results for your query. We look at four examples below of how AI is changing your life every day.

Smart travel

AI has dramatically changed both where we go, and how we get there. Apps like Google Maps, for instance, use AI software to tell us how to get from A to B in the fastest time, even if not always in the safest way. Daily travel apps – like Uber, DublinBus or MyTaxi – use AI software and real time information to determine how long it will take your taxi, ride-share, bus or even food delivery to get to you to, and how long it will take to get you to your destination.

AI is also powering many parts of the travel experience, managing things like routes, capacity and dynamic pricing on a real-time basis with minimal human input. Once you get to your holiday destination, travel recommendation apps and technologies, like the Hilton’s famous robotic concierge “Connie”, embedded with AI software will then provide recommendations for restaurants, hotels, and information on local attractions, making your travel experience as smart and as tailored as possible.

Intelligent connectivity

Thanks to AI, the way we connect with others online has dramatically changed. For example, algorithmic software can now be used to recognise patterns in your images to offer tagging suggestions. Some apps, for instance, will now even recognise your pets. If you are job-hunting, platforms will use dedicated software to match you with suitable employers, based on your listed skills, experiences and education.

Meanwhile, image-sharing apps are using AI-based tools to identify objects in the images you search or upload so you can easily find more ideas about interior design or home gardening.

Finally, e-mails services will use AI software to detect spam, suggest smart replies like, “Thank you, John, that’s great!”. They can even offer a useful, if not sometimes self-shaming, “nudging” feature that will remind you to follow up on emails from those you’ve ignored or forgotten.

Enhanced customer experiences

AI software is being increasingly developed to improve your customer experiences. For example, online retailers like Amazon and eBay use intelligent software to collect information about your shopping preferences and buying habits, in order to personalise your online retail experience by providing recommendations and suggesting new products suited to you. Chatbots have become increasingly popular on a wide variety of websites, such as financial services and mobile network provider sites. In ways that often accurately simulate human contact, chatbots are able to analyse words and phrases you use when “chatting” to them in order to deliver you helpful results when in search of answers.

Music and video streaming

Our everyday video and music streaming services like Spotify, YouTube and Apple Music are each embedded with cutting-edge AI software dedicated to tailoring the online streaming service. Spotify, for instance, offers suggestions for new music discoveries, fresh releases, and even old favourites, based on your listening habits. Netflix will show you its “Top Picks for You” based on the viewing habits you have indicated to your very own digital butler. YouTube analyses data from your search and watch history to recommend videos it “thinks” you will be interested in watching (with almost terrifying – and often unexpected – accuracy).

The world of AI and machine learning is a fascinating one but to an extent daunting from a legal and risk perspective.