The Digital Advertising Alliance of Canada (DAAC) has launched a website at Youradchoices.ca that provides information for consumers and companies on the Canadian Self-Regulatory Principles for Online Behavioural Advertising.  

The Principles set out a consumer-friendly framework for the collection of online data in order to facilitate the delivery of advertising based on the preferences or interests of Web users, in a manner consistent with applicable Canadian privacy laws and the core elements of the Self-Regulatory Principles for Online Behavioural Advertising created by the Digital Advertising Alliance in the United States.

For additional information on the program, see YourAdChoices.ca.