The European Commission has sent a letter of formal notice to Italy for its failure to implement correctly the Television without Frontiers Directive. The Directive provides for a limit of 12 minutes of advertising per hour, and a minimum of 20 minutes continuous programming between advertising breaks. However, Italian legislation does not apply this hourly limit with regard to teleshopping spots, resulting in more advertising than permitted under the Directive. In addition, according to Italian legislation, self-promotion of broadcasters does not constitute advertising, which leads to undue interruption of programmes and longer advertising breaks. According to the Commission, Italy has also failed to adopt effective, proportionate and dissuasive penalties for non-compliance with the advertising rules. The Italian Government has two months to respond to the concerns expressed by the Commission.